Unlocking Success in
Credit Unions
By Enhancing the Employee and Member Experience
At DecisionWise, we understand the unique dynamics of Credit Unions and their commitment to fostering strong relationships with both employees and members. Our insights, derived from extensive surveys and research, reveal the key factors that contribute to a thriving Credit Union environment.
Breaking Down Silos for Better Collaboration
Credit Unions are known for their close-knit teams and supportive work culture. Employees feel genuinely cared for, empowered, and trusted to perform their duties. However, a common challenge is the difficulty in working across departments. Only 58% of Credit Union employees agree that their organizations work effectively across functions. To address this, Credit Unions can implement strategies such as:
- Organizing cross-functional project teams to partner on internal initiatives
- Creating rotational career development opportunities where new employees spend time working in other functional areas
- Holding frequent cross-functional social or team-building events
- Holding lunch & learns where one team highlights their function
Credit Union Benchmarks
The Interconnection Between Employee and Member Experiences
A positive employee experience directly influences member satisfaction. Engaged employees are more likely to deliver exceptional service, creating a positive feedback loop that benefits both employees and members. Credit Unions that prioritize employee well-being and development foster a supportive and empowering work environment, leading to higher levels of job engagement and loyalty.
Creating a Winning Culture
Our research highlights the top five things employees love about working for Credit Unions, including strong team collaboration, recognition programs, and community involvement. However, there are areas for improvement, such as better communication between departments and more effective training programs. By addressing these areas, Credit Unions can create an environment that retains the best employees.
5 Strategies for Success
To strengthen the connection between employee and member experiences, Credit Unions have several options:
Foster a Culture of Engagement
Encourage open communication, feedback, and collaboration. Recognize and celebrate employee achievements regularly.
Invest in Training and Development
Provide opportunities for continuous learning and professional growth. Emphasize the importance of regular manager 1:1s for personalized guidance and support.
Continue to Prioritize Work-Life Balance
Offer flexible work arrangements and wellness programs to support employees in achieving a healthy work-life balance.
Enhance Technology and Tools
Invest in user-friendly systems and platforms to streamline operations and improve employee efficiency.
Implement Employee Listening Programs
Gather and act on feedback through regular engagement surveys and lifecycle surveys give employees a voice.
Investing in your Employees benefits the Member Experience
By recognizing and nurturing the mutually supportive relationship between employee and member experiences, Credit Unions can create a thriving organizational ecosystem. Investing in the well-being and development of employees not only benefits them but also translates into exceptional service for members. As Credit Unions continue to prioritize this connection, they will be well positioned to thrive in an ever-evolving financial landscape.
DecisionWise’s tailored approach allowed us to create surveys that truly captured the voice of our employees, identifying both our strengths and areas for growth. Their insightful reporting and actionable recommendations have empowered us to make meaningful changes that have positively impacted employee morale, retention, and ultimately, our ability to better serve our members.
Amie Aesoph, Chief Human Resources Officer
DecisionWise’s tailored approach allowed us to create surveys that truly captured the voice of our employees, identifying both our strengths and areas for growth. Their insightful reporting and actionable recommendations have empowered us to make meaningful changes that have positively impacted employee morale, retention, and ultimately, our ability to better serve our members.
Amie Aesoph, Chief Human Resources Officer
