TMA’s acquisition of DecisionWise enhances talent management solutions, expands cross-Atlantic reach, and strengthens growth, serving 450 clients in 75 countries.
The Hague, May 15th 2025 – TMA announces its acquisition of DecisionWise, a US-based provider of cloud-based employee feedback and engagement solutions. The combination between TMA and DecisionWise creates a cross-Atlantic player within the talent management and engagement market. This investment marks TMA’s first acquisition since the partnership with Main Capital Partners in December 2024.
Founded in 1996 and headquartered in Springville, Utah, DecisionWise is a provider of employee experience surveys, employee engagement and a 360-degree feedback platform. The company serves approximately 450 clients across 70+ countries with 20% software growth. The solutions are sector agnostic and used by customers active across education, government, manufacturing, and healthcare, among other industries. Customers include Dropbox, City of Seattle, Avocados from Mexico, Standford University, ChildFund, American Automobile Association, and Fidelity International.
TMA is a provider of talent management solutions in the HR software space. TMA’s integrated talent management platform enables customers to manage human capital through assessments and other employee development solutions across the pre- and post-hiring phase. By combining strong industry expertise, market knowledge, and the latest IT developments, TMA has developed the scientifically based ‘TMA Method.’
The solutions provided by TMA & DecisionWise are complementary. The combination offers customers tools to manage and retain talent by identifying and tracking performance, engagement, and overall satisfaction. TMA’s strategy is to offer customers all tools to optimally position employees for long-term success. Talent management is one piece of this puzzle and employee experience is another key piece. Customers worldwide rely on both TMA and DecisionWise software solutions. Together, the combined solutions are used in 75 countries and continue to experience strong annual software growth of over 20%.
TMA maintains a global customer base but will be able to better serve North America and specifically United States-based customers.
– Charly Zwemstra, Managing Partner & CEO at Main
TMA maintains a global customer base but will be able to better serve North America and specifically United States-based customers.
– Charly Zwemstra, Managing Partner & CEO at Main
Charly Zwemstra, Managing Partner & CEO at Main, “We are very pleased to announce this major strategic step for TMA in becoming a global talent management player. Talent management remains a top priority for employers who face daily talent-related challenges. Talent retention post-identification is also crucial for organizations, and Employee Experience plays an important role in achieving this objective. This combination allows TMA to not only expand its product offering, but also its geographical coverage. TMA maintains a global customer base but will be able to better serve North America and specifically United States-based customers while also providing a more extensive product offering to customers based in Europe and across the rest of the world.”
Bastian Müller, CEO of TMA, said, “We are thrilled to join forces with DecisionWise, and we see an excellent cultural and product fit that we’re excited to continue developing through the next stages of our growth. We fundamentally believe that happy employees create and drive performing organizations. In order to track employee happiness, employee experience is key and DecisionWise’s software perfectly serves those needs.”
Matthew Wride, CEO at DecisionWise, concluded, “We are looking forward to this new chapter for DecisionWise. We are very excited about the strong fit between TMA and DecisionWise and we expect to better serve our customers’ needs across the areas of talent management, employee experience management, and people analytics.
Nothing contained in this Press Release is intended to project, predict, guarantee, or forecast the future performance of any investment. This Press Release is for information purposes only and is not investment advice or an offer to buy or sell any securities or to invest in any funds or other investment vehicles managed by Main Capital Partners or any other person.